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Finished this one last week.
This week:MTWTF
Division Construction · ADU & new build, Los Angeles
50 homeowners walked through one open house
227
homeowners signed up
50
walked through the open house in one day
$22.02
a sign-up (his usual lead ads cost $38–$52 a lead)
$4,998
in ads, 12 days (Sept 14–25)
68,210
people in the Pasadena area saw the ads
$9.79
a sign-up in the first 3 days (97 sign-ups)
Nobody called a single sign-up. 50 still showed up from the ads and the automated texts alone.
What we did
Ran Meta ads for 12 days to an instant sign-up form, then let an automated text sequence do the rest: a confirmation, the address 48 hours before, a reminder, and a 7am message the day of.
The details
- 22% show rate (50 of 227), about $100 in ads per attendee
- One photo ad (date, place, a real photo of the ADU) brought in 170 of the 227 sign-ups
- 146 sign-ups from Facebook, 81 from Instagram
- 57% of sign-ups were 55 or older; 62% were women
His average job is about $200,000, so one signed job pays for the campaign about 40 times over.
From Meta Ads Manager
Division Construction – Open House Sep 26
$4,997.62 spentof a $5,000.00 lifetime budget
- Form sign-ups
- 227
- Cost per sign-up
- $22.02
- Link clicks
- 1,869
- Reach
- 68,210
- Frequency
- 2.11
- CPM
- $34.67